Description
Deciding to attend a trade show is a large investment for any company and preparation is essential. Every person in a booth is an ambassador to the company. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention centre doors.
The Trade Show Staff Training course provides the right tools to succeed. A successful trade show will benefit a company on many levels and it can cost half as much to close a trade show lead as it is to obtain new leads through other means.
Topics Include:
- Pre-Show Preparation
- Booth Characteristics and Setup
- During the Show
- Qualifying Visitors
- Engaging the Right People
- The Rules of Engagement
- After the Show
