Description
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with social media which provides low-cost marketing tools that can reach a large audience.
The Internet Marketing Fundamentals course provides a great set of skills to market a business online. Content is the king of Internet marketing, and understanding how to utilize great content is crucial. Understanding online marketing fundamentals is the key to growing any business.
Topics Include:
- SWOT Analysis in Marketing
- Marketing Research
- Real Time Marketing
- Brand Management
- Social Media
- SEO Basics
- Website Characteristics
- Capturing Leads
- Campaign Characteristics
