Description
Effectively managing a company’s image requires strategic communication planning. Understanding the practical and hands-on tools needed to develop a skillset in dealing with the media and the public is paramount to an organization’s image.
The Media and Public Relations course teaches successful methods of communicating a company’s value to the public. It covers the importance of crisis planning and how to ensure employees remain up-to-date on company relations and what their role is in managing the image of the company.
Topics Include:
- Networking for Success
- The Meet and Greet
- Dressing for Success
- Writing
- Setting Goals
- Issues and Crisis Communication Planning
- Social Media (The PR Toolkit)
- Employee Communications
